I have noticed this phenomena also and have done some experimenting.
My theoretical plan is to scan with white hot and shoot with black hot. It doesn't always work out that way, but that is the plan. But after walking around for 2 hrs with the 14 on the left eye and holding the apollo on WH up to my right eye (as a handheld monocular) I get headaches. So, I started using the RED ("custom OEM") pallet. It is one away from the white hot pallet so if I actually see something I can switch to the WH pallet quickly.
The RED pallet seems to be able to detect things just as easily as the WH, though I think the WH is better for identification. Switching back and forth between BH and WH helps also for ID, depending on the conditions (see Aaron's NV tips!).
RED pallet dramatically reduces headaches. I can now look through the Apollo for say 70% of 2 hours without headaches.
RED pallet reduces light coming out of the back of the Apollo and bouncing off me, thus increasing visible stealth.
RED pallet seems to increase battery life.
If my apollo had a brightness control, like I hear the new ones do, then running WH/BH on reduced brightess might accomplish all this also. So perhaps my RH pallet is just a poor man's brightness control!